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Episode 45
Guest: Sam Waicberg

The Impact of Instructional Guidance on Experience with Sam Waicberg, CareAR


As organizations begin to strengthen their self-service and remote service offerings, the topic of content has become front of mind. How do they find it, create it and make it accessible to both employees and customers in a way that enhances the service experience?

On this episode of the inService™ Podcast Live, host John Carroll is joined by Sam Waicberg, President and Co-Founder of CareAR. Sam stops by the studio to talk about how instructional guidance is changing the way organizations think about information platforms. He’ll discuss how it is being applied in both traditional and non-traditional field service settings, and dive into some intriguing use cases.

Sam Waicberg is the President of CareAR Holdings, a Xerox and ServiceNow supported company. CareAR is an AR/AI powered enterprise visual support platform that makes expertise accessible instantly for customers, employees, and field workers. As the Service Experience Management (SXM) leader, CareAR specializes in bringing the service experience and customer experience together in a seamless digital workflow. Prior to this role, Sam was the General Manager of Xerox Digital Services, a Xerox Business Unit focused on digital transformation by way of automation, efficiency, and innovation for its customers, and solutions. Additionally, Sam joined Xerox via the acquisition of CareAR Inc., where he was the Co-Founder and CEO. Sam is a veteran of the communications software industry and is passionate about creating solutions that disrupt industries, transform work functions, and improve the quality of our daily lives.

Topics: Intelligent Service, Technology
Tags: AR, Augmented reality, Digital Strategy, Employee engagement, Field Service, Field service delivery, Service strategy, Service transformation

About the Host

John Carroll
John Carroll
Service CouncilCEO
ServiceCouncil H FC

John Carroll is an entrepreneurial, marketing and business development executive with a consistent record of growing revenue, market share and business valuation.

He founded Service Council™ in 2009 with a vision to create a platform for innovation sharing, shaping and sharpening; where uncommon service-centric businesses can emulate the strategies deployed by Global Service Leaders. Under Carroll’s direction, Service Council has grown from a groundbreaking idea to a community that features greater than 150,000 service executives worldwide across 6 continents, with representation in greater than 30 countries.

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